Creative and UX lead for Pharmaceutical iPad sales aid.
Initiated use of contextual icons and coordinated the streamlining of information that lead to a quick top-level story with options for a more in depth discovery via contextual overlays.
Reaction from field sales representatives:
“The Assessing and Maintaining catheter function page was well received.
The RN’s loved having the ability to infuse and aspirate with the interactive syringe.
There were a lot of “Oh…..That’s why I can’t get a return” type of comments. They had a better understanding of why assessing the lines is important, after seeing partial and complete occlusions.”
- Date April 6, 2012
- Tags Data Visualization, iPad, UX Design, Visual Design