Creative and UX lead for Pharmaceutical iPad sales aid.

Initiated use of contextual icons and coordinated the streamlining of information that lead to a quick top-level story with options for a more in depth discovery via contextual overlays.

Reaction from field sales representatives:

“The Assessing and Maintaining catheter function page was well received. 

The RN’s loved having the ability to infuse and aspirate with the interactive syringe. 

There were a lot of “Oh…..That’s why I can’t get a return” type of comments.  They had a better understanding of why assessing the lines is important, after seeing partial and complete occlusions.”